29 October 2021
Glasgow City FC join revolutionary sports video platform Recast to help grow profile of club and sport
Extended highlights, full match replays and behind-the scenes interviews will be available on OTT video platform Recast
Fans can earn money for Glasgow City FC by watching content through innovative micropayment system
Club hails partnership that will help bring more Glasgow City FC content to supporters
Glasgow City FC vs Hibernian Women FC on November 7 to be broadcast live on Recast
GLASGOW City FC has joined innovative sports video platform Recast to give fans exclusive access to Scotland’s most successful women's football club.
Extended first team match highlights, exclusive full-match replays, behind-the-scenes interviews and action from academy sides will all feature on the Scottish Women’s Premier League (SWPL) 1 team's Recast channel, which will allow fans to generate money for the club as they watch through its micropayments system.
All funds generated through Glasgow City FC's Recast channel will be reinvested into the forward-thinking club. The announcement follows a successful pilot with their academy, with content already proving popular with fans.
Glasgow City FC is the latest big-name football club to join Recast, with fellow SWPL 1 club Hibernian Women FC also on board, as well as EPL giants Manchester City and the English Championship's Queens Park Rangers.
Glasgow City FC’s upcoming clash with Hibernian Women FC, at the Tony Macaroni Arena on November 7, will be the first live match featuring the club to be broadcast on Recast.
The announcement comes during Scottish Women and Girls in Sport Week, with the partnership making it easier for even more fans to follow the 14 times SWPL champions.
Callum Patterson, Head of Media and Content, Glasgow City FC, said: "We are delighted to partner with Recast. Glasgow City TV launched in 2013 to enhance and showcase further what the club is all about - championing women and girls. In this era of the rise of the women’s game, we have expanded our social media and video for our fans. Now, this partnership presents our fans with a brand new way to support us and be at the heart of the club with direct, affordable and flexible access to the content they want to see from the club, allowing them to engage in a fresh and innovative way.
"By joining Recast not only can we as a club explore new revenue streams, but it also enables our fans to directly impact our future success and brings them closer to what we are achieving. Since launching with academy content, we have seen a very positive reaction, and are confident our channel will go from strength to strength as we also put the spotlight on the first team. We are excited to see our relationship with Recast grow.”
Recast is committed to supporting and promoting women’s sport, also giving a platform for top female athletes including Scottish footballer Joelle Murray and PSG's Kadidiatou Diani to connect with their fans, and founder and CEO Andy Meikle is excited to add one of the most successful teams around to that list.
Andy said: "Since being founded in 1998, Glasgow City has blazed a trail in Scottish women’s football, showing others what it takes to succeed, and we are thrilled to have the club join Recast.
“The popularity of women’s football, and women’s sport in general, is surging at the moment, and Recast is helping clubs, such as Glasgow City, and athletes capitalise on the increasing interest in a way that works for rights holders and fans in equal measure."
New content featuring Glasgow City FC will be available immediately to users on Recast. The club is joining the platform at a time when there is a recognised need to revolutionise the current sports viewing model, after years of fans turning to online feeds and illegal streams, or watching short clips and highlights rather than a full event - all of which has been accelerated due to Covid-19. This partnership will bring fans closer to the teams and players they love, in a flexible and affordable way, with their engagement with content directly contributing to the club, allowing Glasgow City to take advantage of a rising revenue stream.
To find out more about the partnership with Glasgow CIty FC, visit the club’s Recast channel here